A portrait of Obama’s spokesperson and policy guru Ben Rhodes explains how government propaganda works. This part is about selling the Iran deal to the U.S. public:
As Malley and representatives of the State Department, including Wendy Sherman and Secretary of State John Kerry, engaged in formal negotiations with the Iranians, to ratify details of a framework that had already been agreed upon, Rhodes’s war room did its work on Capitol Hill and with reporters. In the spring of last year, legions of arms-control experts began popping up at think tanks and on social media, and then became key sources for hundreds of often-clueless reporters. “We created an echo chamber,” he admitted, when I asked him to explain the onslaught of freshly minted experts cheerleading for the deal. “They were saying things that validated what we had given them to say.”
When I suggested that all this dark metafictional play seemed a bit removed from rational debate over America’s future role in the world, Rhodes nodded. “In the absence of rational discourse, we are going to discourse the [expletive] out of this,” he said. “We had test drives to know who was going to be able to carry our message effectively, and how to use outside groups like Ploughshares, the Iran Project and whomever else. So we knew the tactics that worked.” He is proud of the way he sold the Iran deal.
You can replace the “Iran deal” with “regime-change in Syria”, “Russia’s aggression” or some big trade deal the White Hosue wants to push through. It works the same way with every issue. Some experts in some (well paid) thinktanks get fed some juicy bits, they go out to cheerlead clueless reporters who then write whatever validates the various White House claims.
It is all test driven and works. Unless of course people have time and energy to inform themselves through other than the usual sources…